Commenting on the divestments and acquisitions in the B2B media world this year, some have suggested that the bigger players are attempting to move away from print ad-dependent business models. With Reed Business Information selling off some trade magazines in Europe and then acquiring a carbon market analytics firm, its focus appears to be on […]
Author Archive | Paula Wallace
Positive story of adaptation emerging
Fragmentation of the media is a reality. So deal with it, would be one way of rounding out that statement. While many in the publishing game have been either resistant or ignorant to the changes being wrought around them, or simply ill-equipped to respond, advertisers have become impatient. Meanwhile citizen journalists, interest groups, and some […]