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There is a new project to set up rehoming centres for research animals in Australia. Go to the web page and read the downloadable white paper on the new Liberty movement to find out more.
A sea change in climate communications?
On reviewing criticism and analysis of the mainstream news media’s reporting and positioning of climate change, it’s clear that it’s not just concerned with perennial discussions about impartiality, objectivity, the role and ownership of the media. It’s about an unprecedented challenge, one that involves future scenarios, detailed scientific reasoning and a gas which although invisible […]
B2B publishers need to play to their strengths
Commenting on the divestments and acquisitions in the B2B media world this year, some have suggested that the bigger players are attempting to move away from print ad-dependent business models. With Reed Business Information selling off some trade magazines in Europe and then acquiring a carbon market analytics firm, its focus appears to be on […]
Positive story of adaptation emerging
Fragmentation of the media is a reality. So deal with it, would be one way of rounding out that statement. While many in the publishing game have been either resistant or ignorant to the changes being wrought around them, or simply ill-equipped to respond, advertisers have become impatient. Meanwhile citizen journalists, interest groups, and some […]
New push for more urban green space
A new national initiative, which aims to increase urban green space by 20% by 2020, launched on the same day as a newly released report showing concerns that our urban green spaces are under threat. The 202020 Vision – a unique collaboration between government, academic and private-sectors – held an official launch of the initiative […]
The benefits of producing quality content
When you take a look at what is happening around the world, it’s clear that the way organisations tell their ‘stories’ has changed. Now marketers and publishers need to produce a constant flow of new content, but it can’t be just any content. It has to be relevant, remarkable content. Why, because prospective customers and/or […]
